P&O Cruises | Ritasterne

P&O CRUISES CRUISLINGS

This brand relaunch urged 'Earthlings' (those stuck in the routine of life) to become Cruiselings (people who really know how to live free). The fast track to doing so? Holidaying on a P&O cruise - the place that's like no place on earth.

The integrated campaign included: TVC, interactive content that let you 'Meet the Crusielings' and explore the ship for real, plus the chance to compose your own Cruiseling song with a ship horn keyboard. The winner would be played by the newest ship's horn on its maiden voyage. befreeearthlings.com