RITA STERNE

AUGIE EYEWEAR BRAND DEVLOPMENT

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From the ground up, I led the complete creative direction for the Augie brand—developing its identity from conception through to execution. I designed a modern, approachable, and timeless logo and packaging system that set the tone for the brand's visual language. I also created and implemented a comprehensive content strategy focused on parents and children, ensuring they remained at the heart of every creative decision. This included producing everything from brand storytelling and how-to videos to high-quality product photography and styled lifestyle and studio shoots featuring kids of all ages.​